Marketing Manager

Job Description

• Overseeing the marketing department of the organization
• Plan and execute a marketing strategy for the organization and for new and existing products or services
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Oversee the implementation of the marketing strategy
• Develop a brand strategy
• Set and administer an annual marketing budget
• Market research – Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
• Provide tools and materials to enable the sales team to function effectively
• Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
• Identify opportunities to reach new market segments and expand market share
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Keep abreast with industry and market trends and best practices – New age trends
• Qualifier

Experience Requirements

• MBA – Marketing
• Strong project and people management skills, Leadership and influencing, Data Analytics
• Strong Communication skill
• Someone with 7+ years experience in marketing. Should be either a marketing manager or heading the marketing at his/her current company
• Should have managed marketing for an organization independently (ATL, BTL, Digital, OOH etc)
• Should have been involved in building strategies
• Should have new age ideas and creative thinking is a must
• Prefer someone who has helped build a mobile app brand in different regions