Our brand guide & assets
Unveiling Our
Identity, Defining
Our Impact
Doing good has never looked so good
The Enlyst Guide is here to make sure that
the experiences you create are as beautiful
as the work you do for the world.
Logo
Our logo is a valuable element of our visual identity.
The following examples are intended to
demonstrate how to use the logo across a variety
of situations to ensure it is always presented in the
best light.
Primary Logo
The Enlyst Logo is bold and symbolic of the growth-forward attitude that we want to promote to all our lenders and borrowers alike. The logo represents our vision to create and extend change throughout our world.
Enlyst Logo should only be used in 6 colors: Enlyst’s brand blue, green, red, white, black, yellow.
Clear Space
The clearspace of the Enlyst logo ensures that our logo never gets too close to other logos or other objects/containers. The padding is defined by half the height of the Enlyst “E” all around.
Enlyst Logo should only be used in 6 colors: Enlyst’s brand blue, green, red, white, black, yellow.
Incorrect Usage
To ensure the integrity, clarity and cohesiveness of our brand throughout our communication, we have made some friendly examples of how our logo should not be used.
- Do not change the color of the logo or elements of the logo.
- Do not put the logo in a container or shape.
- Do not fill the logo or elements of the logo.
- Do not change or alter the logotype.
- Do not add effects to the logo.
- Do not rotate the logo.
- Do not skew or alter proportions of the logo.
- Do not place the logo on low contrasting colors.
- Do not change or alter the lockup of the symbol and logotype.
- Do not place the logo on busy or complicated backgrounds.
Colores
Our brand colors have been specially
designed to promote good, be inclusive,
and add a little color to your mission.
Primary Palette
Our core Enlyst colors include a green that keeps in tune with Kiva’s heritage.
Illustrative Palette
Our illustrative palette was carefully selected to bring the most out of your illustrations while keeping with our brand vibe.
Type
Touting extensibility, ease-of-use, and
cleanliness, our typography was
designed to be just your type.
H1
Poppins Semi Bold
Poppins Semi Bold/ 32 / semi bold / 100% line ht/ 0 px spacing
H2
Poppins Semi Bold
Poppins Semi Bold/ 25 / semi bold / 100% line ht/ 0 px spacing
H3
Poppins Semi Bold
Poppins Semi Bold/ 20 / semi bold / 100% line ht/ 0 px spacing
H4
Poppins Semi Bold
Poppins Semi Bold/ 15 / semi bold / 100% line ht/ 0 px spacing
R
Poppins Semi Bold
Poppins Semi Bold/ 10 / regular / 100% line ht/ 0 px spacing